Background
Reversing T2D reached out, due to significant growth on social media and as such, they wanted to repurpose their (written) starter guide into a short interactive learning course that would offer an accessible learning modality to a wider audience.
Process
During my meetings with the SME's it came to light that their audience had numerous misconceptions about the causes and reversing of type 2 diabetes. The idea was to deliver the essential content from the starter guide and create an online interactive course.
This interactive course takes about 30minutes to complete. It provides an overview of the causes of type 2 diabetes, introduce the health implications and which types of foods should be avoided, including a practice opportunity through a scenario. The final section gives the user a free seven day plant based meal plan.
Results
The intended outcome is for the clients audience to overcome certain misconceptions and introduce plant based meals into their diet, while seeing an increase in their sign-ups for their flagship online course and coaching. Results from the second level of evaluation are still waiting to be collected.