Social Media Asset Creator

Overview

The online health company Type 2 diabetes Revolution wanted to speed up their process of creating social media assets for YouTube. They would start with a pre-recorded script and wanted to find a way to optimise their process of creating the assets needed to post on Youtube.

Solution

The client would store the script transcript into airtable and this would kick-start the process
I used six separate AI modules in make.com to ensure that each prompt was tailored to creating that specific asset, such as first comment, thumbnail.
The script was maximised for usage as I suggested that it could be used for other forms of media, which we included an email to post to their audience

Challenges

This required a lot of prompt evaluation in the open AI Playground using their evaluation function to make sure each prompt was hitting the KPI's
The modules for Youtube titles took a number of iterations to ensure it aligned with catching the audiences attention and not a typical cheesy AI output
The email output from the transcript needed more time and development because I had to weave in the company's brand tone, voice and style. I overcame this by running multiple examples of their writing through AI to analyse their language patterns. I call it the AI linguist inspector. It works very well to uncover your actual writing style.

What did the Client say?

"Frazer has played a pivotal role in helping our business integrate AI into our daily operations. He set up custom automations that streamlined content creation across YouTube, blog writing, and prompt development. These systems have saved us hours every week and allowed us to focus more on strategy and growth rather than repetitive tasks. Beyond the time savings, Frazer guided us in using AI more strategically, ensuring our content is not only higher quality but also more competitive. His technical expertise, professionalism, and ability to design practical solutions that deliver measurable results have been invaluable. I highly recommend Frazer to any organisation looking to leverage AI to improve efficiency, productivity, and content output."

Diana Licalzi, type2diabetesrevolution"

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